Most importers are either-or. We're both.
Some are strong in bars. Some are strong on shelves. A brand entering a market needs both — at the same time, coordinated, from one hand. That's why a full channel ecosystem was built around LuckyMind.
Three steps, one contract
LuckyMind — the brand owner's partner
You sign with us, and nothing gets lost: import, strategy, marketing, training and accountability in one hand, with one person who knows every bottle in the portfolio by name.
Immediate on-trade presence
Our group includes one of Hungary's most important drinks wholesalers — so from day one your brand can reach 1,800 premium and upper-mid restaurants, bars and hotels. We don't build a network: it's already there.
Retail — at the right moment
The group's wholesale arm serves the entire Hungarian market, and we have active relationships with every retail chain. The awareness built in bars is what turns into shelf rotation — not the other way round.
Sound familiar? The brand lands in retail, six months later there's no rotation, and it's quietly delisted. Nothing was wrong with the brand — the order was wrong.
We do it the other way round. On-trade first: tastings, staff training, presence behind the bar — backed by awareness campaigns, online and offline. When guests start asking for it by name, then — and only then — we list it in retail. And we don't leave it there alone: awareness building doesn't stop at the listing, that's where it starts paying off.
On-trade or off-trade is no longer a choice. It can be AND — if someone holds both ends of the process. We do. That's the difference between a brand being available and a brand being asked for.
How a partnership starts
You write to us
A few lines about the brand, the volumes you expect and where you already are. Samples if you have them.
We taste and respond
Within 48 hours you get an honest opinion — including if we don't think Hungary is right for you yet. We'd rather say no than waste a year.
We build a plan
Volumes, pricing, launch timeline, on-trade activation, campaign budget. On paper, with numbers, before anyone signs anything.